Filed under: .2 videos, .9 industry haps | Tags: mahfia productions, mahfia.com
WELCOME TO THE MAHFIA. DON’T ASK QUESTIONS. JUST WATCH.
Filed under: .2 videos, .3 shreddage, .7 travel | Tags: annie sullivan, goro camera, jen smith, mahfia productions, sector 9
Last summer seems like yesterday but when I think about the fact that it’s almost THIS summer then I think to myself damn time does really FLY. Anyhow, back in July I went along with Sector 9 girls team riders Annie Sullivan and Jen Smith for a week long road trip up and down the best coast known as the west coast. We surfed and skated the shiet out of CA and I filmed the entire journey. Right before we left I picked up a GoPro helmet cam and we tested it out on this trip. I finally got around editing together a quick piece so here it is….enjoy!
Filed under: .4 fashion | Tags: DC SHOES, MAGIC TRADESHOW LAS VEGAS, NEFF, OSIRIS, POOL TRADESHOW, PROJECT TRADESHOW, SLATE TRADESHOW
After Tahoe I decided to take a quick trip out to Vegas to check out MAGIC since I’ve never been before. My homegirl Nereida aka womens footwear merchandiser/color wizard/illustrator extraordinaire/my fashion guru at DC Shoes was heading out there to do the rounds so I decided to go with her. 36 hours in Vegas and a room at the Venetian courtesy of DC Shoes? How could I say no? Having been to ASR, SIA and SURF EXPO, the only tradeshow experience I know involves bros, energy drink pro-hos, groms running around feening for schwag and usually the perfect beer buzz right around 4pm…so I was interested to see how a fashion tradeshow would stack up. MAGIC is actually a bunch of tradeshows linked together. The ones we made it to were MAGIC, PROJECT, S.L.A.T.E and POOL. From what I took away from it all, MAGIC is basically women’s fashion big brands, everything from true religion to skechers (barf). PROJECT is fashion forward boutique-y brands big and small such as L.A.M.B, Alife, Insight plus lots of up and comers. S.L.A.T.E is basically ASR and Agenda mixed with Affliction, Ed Hardy + MMA brands + HOT TOPIC type stuff. POOL is more accessory based brands such as Tokidoki, Yakpak and Baggu and focused on brands that have a message behind the fashion such as green initiatives, etc. SLATE is the most relevant for me and anyone in action sports and in true skate/surf/snow/streetwear nature it was definitely the most happening of the four shows. I guess having Skullcandy on any tradeshow floor rockin live DJ sets pretty much always means a party.
PS. to the couple of people that gave me shit when they saw me taking photos, I say to you, if your products are really that amazing and unique, you should be confident that no one will be able to replicate it. And if someone does come up with the same shit…then that just means you need to step up your marketing game. It’s a dog eat dog world we live in so stop worrying about me taking photos and start working a little harder. End of story.
And here is the photo recap of our trip:
PROJECT
dear gwen, let's be friends?
no kegs here, just chandeliers
not surprising...
DC booth poppin off
art at SLATE
skullcandy display
neff lookin good as always
the girl version of the jessie beanie, called the jessica. love it
dig
the bedazzled trend apparently is not going anywhere. fuck.
kimbo slice!
my favorite brand!! no really i'm not being sarcastic. i love a tshirt that looks like someone puked on it and the puke took the shape of a dragon holding a rose wrapped around a skull sitting on a tiger who is holding hands with a koi fish. whats not to love?
leggings for men? this guy has a perfect body and it still looks wrong which means its not going to work, sorry.
nope not shaun white's brand...weird
who cares if you are wearing the worlds ugliest shoes, as long as you are losing weight
lounge area display....i like
i wonder how many beers i need to drink in order to make my own
every other booth had some as seen on blah blah blah celeb ... glad im in action sports and we have people who actually do something cool aka riders to rep our brands
american apparel lookin clean as always
you be the judge
they need to hit up liz lemon for some product placement ASAP
high fydelity stereo bags lookin fresh
neon green - solar panels that charge your iphone...genius
this is how we do
wouldn't be a complete vegas trip without having a beer on the strip
what a beautiful.....mall.
elvis signing autographs in front of mickey d's . doesn't get more vegas than that
just like the real venice. except not at all.
keepin it classy
nothing like a fake pretty blue sky
nereida getting down to business - iphoning and crackberrying at the same time. such a dedicated employee.
A special “people watching at MAGIC” photo gallery on the next post. It’s entertaining, I promise.
I’ve been on the road the past couple of weeks. Cruised up to norcal with Mel and Fish and got a solid week of riding in at Tahoe. The week started out with an epic powder day on superbowl sunday (best day of the year to ride) and then things warmed up and we ended the trip with a couple gorgeous bluebird days. The snow stayed legit the whole trip and we really couldn’t have asked for better conditions. Tahoe = happy place. In another life I would move to Tahoe and just bum it there forever…..sigh.
clouds are a good thing when you are snowboarding
heavenly view
at squaw with our tour guide julie brown
fish c box
view from the top
hoodie weather in feb
to answer your question, yes its a cupcake beanie..you can get it at www.neffheadwear.com
mel gettin it
box with a view
happy fish in norcal
Here is a screenshot from some footy we filmed yesterday at heavenly with the go pro helmet cam. The video quality is pretty decent on these little cams but they came out with a new one that is HD so I definitely need to get on that. Plan to work on editing the footy later but enjoy the view for now….
who cares about the superbowl when this is what you're lookin at
ps not bummed at all that we missed the “big” game
I built a website for my good friend and favorite German snowboarder Vera Janssen last week. Out of all the aspects of design production, websites are the area I am least skilled in but luckily any idiot can make a cool website in iWeb if you’ve got decent photoshop skills. Vera wanted something clean and simple so that is what it came out to be. Get your click on. I finally picked up adobe dreamweaver last week so hopefully more web goodness to come.
www.verajanssen.com
